Wednesday, November 4, 2009

Pay Pal Seeks New Ways to Use Its Payment System- By: Gena Freeman

Claire Cain Miller of the New York Times writes about the PayPal creators reaching their paying method out to the rest of the internet and not just to partner E-bay. Last Tuesday PayPal conferenced with a multitude of different software developers interested in incorporating the PayPal payment plan on to their cellphone applications and or website. PayPal's creator's have enabled the system to operate at many different levels no matter the intricacy. The application could be as simple as ordering and paying for a pizza via cellphone or as complicated as accounting departments paying off their account liabilities to vendors versus mailing paper checks. The vice president of PayPal, OSama Bedier, predicted that the only people choosing cash to make payments will be "tooth fairies, drug dealers and senators paying their household staff". This simple example instills the idea that many people and industries are doing away with the use of paper money and switching to automated payment methods online. Through diligent research it has been determined that many people in the past have avoided PayPal for the mere fact that in order to use the payment method an entirely new window must be accessed in order to type in PayPal information. This discouraged people in the past because it was time consuming and interrupted whatever they were doing. The new PayPal payment method has a pop-up box that will open right into whatever application is being utilized at the moment. The other problem regarding the PayPal method is that it wasn't encouraged to be used with small transactions such as online subscriptions to publications. The new PayPal payment method now allows a buyer to buy a subscription for $50 and subtract each article for 50 cents. The other benefits of PayPal is that is now allows websites to take cuts from PayPal payments as they occur. For example PayPal is now enabling Clayton Bain, founder of MedPayOnline.com which allows patients to pay medical bills on the Web, to collect his transaction fee from hospitals. This new PayPal method also allows buyers to make payments to multiple sellers. This is very helpful to eBay users because it allows shopper to move from one virtual store to the next with one check out. These new innovations to the PayPal payment application is inspired Stu Andrews, a developer from Sydney, to create an application which allows tenants to pay rent to landlords online.
I think that the innovation of an application such as PayPal is an excellent way to innovate the way companies do business. Cash and paper checks are becoming a thing of the past. It is going to be more efficient and more acceptable to make payments via applications like PayPal. PayPal allows customers to make purchases over their cellphone applications and make purchases over a vast number of websites. All these different purchases will be able to be accounted for under the same system which makes multiple transactions much easier. The fact that the PayPal application has become more user friendly is also a very good way to encourage more people and businesses to stray from old fashioned methods. The only way a society can grow and develop through information systems is to innovate and update the old. Many of these new applications have inspired a vast majority of alike applications to be implemented. I think that paying rent via landlord webpage would be an excellent way to not only keep track o rent each mother but having the money be directly deposited into the landlord's bank account.

2 comments:

  1. http://bits.blogs.nytimes.com/2009/11/04/paypal-seeks-new-ways-to-use-its-payment-system/?ref=technology source

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  2. I use a PayPal account and I too was discouraged at first by the thought of wasting time opening another window, so I think that the pop up window within the current page is a great idea. Also, as an online shopper, the prospect of buying from multiple sites in one PayPal transaction is ideal and will definitely encourage the growth of online purchasing. Overall, I think that the recent developments made by PayPal will definitely increase their user group and it is likely that they will be very successful in the future.

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